Getting juice with Jason Vale

Described as the ‘Jamie Oliver of juicing’, Juice Master Jason Vale is on a mission to Juice The World!

Jason’s best selling book, 7lbs in 7days; Super Juice Diet has sold over 1 million copies worldwide and he is an advisor to some of Hollywood’s biggest stars, helping others to improve their health and well-being through juicing.

NinetoFive’s Laura Percy caught up with the Philips Juicer ambassador while he was in Sydney to spread the juicy word and launch the revolutionary new Philips QuickClean Juicer.

In your quest to juice the world, how are us Aussies shaping up?

I was surprised to read that Australia has higher rates of obesity than the UK, especially as we have the unenviable title of ‘the fattest nation in Europe’. Australians already consume large quantities of juice, but mostly it’s either pasteurised or loaded with added sugar, even the smoothies at your most popular juice bars here have added refined sugar. My aim is to get Aussies juicing at home, so they are in full control of their nutrition and the quality of the fruits and vegetables they use and to get Aussies juicing the things they wouldn’t usually eat in their raw state, such as broccoli and beetroot.

How does the 7lbs in 7days Super Juice Diet work?

For one week the ‘diet’ removes all processed food and is made up of pure freshly extracted fruit and vegetable juices five times a day. The reason I believe the 7lbs in 7days Juice Diet (3.5kilos in 7 days) has been so successful, is due to the explanation of ‘why’ to juice as opposed to ‘how’ to juice. How to juice is easy, but why we should be doing it and why it has the success it does I believe is the main reason for its worldwide success. I also ran an addiction clinic for many years and a section of the book concentrates on removing someone from a ‘diet mentality’ to one of what I describe as a ‘freedom mentality.’

What are the main health benefits of juicing?

Juicing retains 95 per cent of the nutrients of the whole fruit or vegetable but because the insoluble fibre has been removed, it is often a more ‘bio available’ form of nutrition – meaning the nutrients get to where they are needed. It is not so much ‘you are what you eat’ but you are what you manage to absorb. The other major benefit of fresh juicing is that people who aren’t keen on eating raw vegetables (and not many people are) can drink them. Once things like broccoli juice, beet juice, sprout juice, celery juice, etc are mixed with a little apple and maybe a chunk of ginger and lime, it tastes wonderful. My catch phrase is a simple one; if you can’t eat it – drink it!

What’s your favourite juice combo?

That’s like asking what is your favourite film, all depends on the mood! I now prefer vegetable juices and my main juice I have most often is apple, cucumber, celery, beet, ginger, mint, broccoli, spinach, lime and pineapple all juiced and then blended with half a ripe avocado – beautiful, creamy and very satisfying.

? For more information on Jason Vale visit www.juicemaster.com.
? For further information on the Philips QuickClean Juicer visit www.philips.com.au/kitchen.

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ABOUT THE AUTHOR
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Laura Percy is a freelance journalist who loves championing a fit and healthy lifestyle. A lover of the outdoors, she can be found pounding the pavement along the Bondi to Bronte coastal walk, practicing yoga and volunteering in her free time as a surf lifesaver.

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