Gluten free bread gives bite to bakery business: Baker's Club

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Gluten free bread gives bite to bakery business: Baker’s Club


Gluten free bread at Baker’s Club now accounts for up to 20 percent of total business

Queensland-based franchise bakery chain, Baker’s Club, is fast becoming a favourite provider of gluten free breads which now account for 15 to 20 percent of the total business.

Baker’s Club director, Christian Coenen, said that sales of the range had increased steadily each year. “We promote our gluten free breads both in-store and in the media but our best endorsement has been from the repeat business and great word-of-mouth we enjoy from our customers. This is due to the superior taste and also the strict care we take in handling the breads, ensuring no risk of cross-contamination with our regular breads,” said Coenen.

The bakery chain, which has seven stores across south-east Queensland,researched delivery methods to ensure the breads remain fresh and now ships interstate to customers in Sydney and Melbourne.

“We are investigating an online ordering system to cater for the growing demand for our breads outside of the existing store territories and also the opening of additional drive thru sites to meet market demand for more convenience, in light of the popularity of our first drive thru store located in Jimboomba, west of the Gold Coast,” said Coenen.

Gluten free and tasty

The gluten free breads contain no wheat or yeast and are baked using the industry’s most advanced glass fronted oven that is fully automated and produces stone-based heat – a traditional and authentic baking method from Europe that improves the crust and flavour.

Coenen, a trained baker with a family tradition in the industry dating back to the 1850s, says most gluten free products are baked with fewer ingredients so can taste bland. “Our ovens ensure that a delicious crust forms, enhancing flavours and textures, setting our breads apart across the board but most especially in the case of our gluten free products.”

The range was introduced in 2006 due to customer demand, not only from coeliacs but also diet conscious customers, and includes a number of loaf varieties including: gluten free plain, gluten-free with seeds, gluten free fruit, as well as both seeded and plain gluten free pizza bases and fresh gluten free sandwiches made to order at each store.


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