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McCormick Flavors Holiday Baking with Inspiring New Programs

Holiday baking season is in full swing — and it’s a big time for flavor.
According to McCormick Company, Incorporated (NYSE: MKC), a global
leader in flavor, recipe searches for holiday cookies on McCormick.com
spike during the first two weeks in December, accounting for 7 of the 10
most-searched recipes. As demand for baking flavors like cinnamon, ginger,
nutmeg and vanilla surges, McCormick is sharing its passion for flavor
with creative consumer activations and new digital programs, offering
home baking fresh ways to find and share flavorful ideas, both on and
offline.

To bring holiday baking to life in fans’ social streams, McCormick
launched The Big Cookie Share — a festive Facebook app allowing
users to make and share digital cookies and recipes. Taking the spirit
of sharing to the streets, McCormick is teaming up with The Treats Truck
owner Kim Ima, author of The Treats Truck Baking Book, to serve
up festive McCormick cookies from her bakery on wheels in New York City.
Also on Facebook, the Merry Merry Menu Planner makes
party-planning a snap, giving friends and family the chance to plan and
vote for favorite holiday menus together. And, throughout the season,
flavor experts from the McCormick Kitchens will be joining in, offering
support by answering fan questions.

“The holidays are an important season for McCormick. At a time when
laptops and tablets rival spatulas as the most-used kitchen tool, our
innovative programs reach consumers where they’re already searching for
baking recipes and inspiration,” said Jill Pratt, Vice President of Marketing
for U.S. Consumer Products at McCormick. “More importantly, we are
offering our fans new ways to share the holiday spirit and create
memorable taste experiences — whether they’re putting the holiday menu
up for a vote or frosting Facebook cookies for faraway family members.”

McCormick is bringing festive flavor to the holidays with the following
initiatives:

• THE BIG COOKIE SHARE
  On December 1, McCormick launched
  “The Big Cookie Share” at Facebook.com/McCormickSpice.
  Starting with a signature recipe from the McCormick Kitchens, fans can
  customize their cookie with flavorful additions like cranberries, nuts
  and almond extract. They’ll be rewarded with a virtual e-cookie to
  share with Facebook friends — complete with a personalized message
  frosted right on the cookie — and the unique recipe so they can bake
  up a batch of holiday memories at home. Additionally, Kim Ima unveiled
  three new Treats Truck recipes flavored by McCormick spices and
  extracts, throughout the month of December. To inspire home baking to
  host cookie shares in their own communities, Ima also offered her
  followers the chance to win McCormick Cookie Share Kits from her
  Twitter handle @TheTreatsTruck.

• THE MERRY MERRY MENU PLANNER
  Holiday hosts can put party
  menus to a vote with “The Merry Merry Menu Planner,” on Facebook.com/McCormickSpice.
  After selecting a meal category, such as brunch, cocktail party or
  dinner, hosts can choose among festive menus to post on their Facebook
  Walls. Friends and guests can then vote for their favorite – a fun,
  effortless, foolproof way to choose a winning menu.

About McCormick

McCormick Company, Incorporated is a global leader in flavor. With
more than $3 billion in annual sales, the Company manufactures, markets
and distributes spices, seasoning mixes, condiments and other flavorful
products to the entire food industry—retail outlets, food manufacturers
and foodservice businesses. Every day, no matter where or what you eat,
you can enjoy food flavored by McCormick. McCormick brings passion to
flavor.™ Visit mccormick.com,
mccormickcorporation.com
and Facebook.com/McCormickSpice
for more information.

baking with Bill & Sheila

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