7 reasons why you MUST have your own info product

Answer this question: What’s the biggest reason millions of people log onto the internet each day? You probably already guessed that it’s to find information. This is so ubiquitous a quest that Google handles 400 million queries a day! OK, so what’s it to you? This quest for information is an opportunity for you to fill a need. And if you do it right . . . to make some money along the way.

Info marketing explained

First, understand that this is the simplest kind of business there is. You create a product that provides information. And other people buy this product to get the info. It couldn’t get much simpler.

How do you make it work?

You’ve got the basic concept – exchange info for money. In order to be successful people need to want the information you’re providing. So you’ll need to find out what info is valuable. How do figure that out?

One easy way to figure it out is with a simple search. Visit answers.yahoo.com or similar sites and look at the questions being asked there. Your goal is to find a common problem. That people are having trouble solving. And provide the answer – in the form of an info product.

An encouraging word

Don’t worry! Info product creation is easy… Think about this: An info product is just a bunch of articles strung together. So instead of sitting down to write the whole thing. Just try to write one or two articles a day. And when you’ve got a few finished, refine and expand on them and put them together into an ebook.

Why info products? Funny you should ask . . . How about 7 reasons why:

1. Ease

Once it’s built it runs pretty much on it’s own. And your customers need very little support. So it’s nearly a 100% hands-free business. You’re building a completely automated business.

You don’t have any inventory. There’s nothing to ship. Your business is 100% digital.

2. Repackaging

When you have a created a few information products. You can just combine them into a more expensive product. It’s a simple matter to merge a few ebooks into one. Then you can sell it for a lot more. Your customers will gladly pay more for a single bigger ebook. As opposed to a bunch of little ones.

3. Resale rights

Since it’s your product, you can offer other people the resale rights. Resell rights are very hot right now, because it’s much easier to get the resell right than to make your own product. Plus, you get to charge two to three time as much for these rights.

4. Leverage

It’s your content, so you can use it in as many different ways as you want. Use part of it to make an autoresponder series. And build your list with it. A list is it’s own reward!

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then you can use the reports as the front-end of your product funnel. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Wait, did I say “affiliates”?

6. An army of affiliates

This one is huge. If you’ve got products you own. Other people can become your affiliates. Wouldn’t it be nice to have a bunch of other people doing your marketing for you? Well, you *need* your own product to get affiliates.

7. Joint Ventures

I’ve saved the best for last. The number one way to launch your success is through joint ventures. That makes this is the biggest reason for creating your own info products. Without your own products, you can’t do JVs.

Summing it up

If you don’t want to sell digital products by now, then you’re either crazy or not listening. You’ll be the master of your destiny. Because it’s your business and you control it. So just get started: