Preselling for profit

If you want to make more money as an affiliate, you must presell.

First, what is preselling? Well, it is an art. And it’s also a science. And it’s function is to prepare your reader to buy something. Then you send them to the site that sells what you’ve prepared them for. And when it’s done correctly, they don’t know it’s happening.

In a nutshell, you provide value. And then refer them to the product website. In just a minute, I’ll explain exactly how to presell. But before we do, you need to know why it’s so important. Just a few of the reasons you want to presell.

• It helps your reader trust you – And gaining the trust of your readers helps them want to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
• It takes your reader out of defense mode – Nobody likes to be sold something. By not doing that to them, your reader is less defensive. This means they are more open to what you’re saying. So your message gets across.
• It preps them to buy – Now they trust you and feel open to your message. And in turn, they’re open to other messages, as well. For example, the sales message on the page you’re linking to. Being open to a sales message is what it means being in a buying mood.
• You make more money – Now your reader arrives at the sales page in a buying mood. Open to the sales message and feeling safe. The only thing that can result is increased sales!
• It boosts customer loyalty – People like to make their own buying decisions. Instead of being manipulated into buying. And this leads to greater satisfaction with the product.
• It boosts your profits – Satisfied customers are less like to refund. And that translates to more commission staying in your affiliate business.

Obviously, it’s important to presell. You increase your profits. And produce happier customers. It’s a win-win-win!

Now, here’s how preselling works:

Now you know whey preselling is critical. And I hope you’re resolved to being preselling, too. You’re ready to learn how to do it properly. Like we talked about before, it’s an art. And it’s a science.

Becoming an artist

First, you have to gain the trust of your reader, so they let their guard down. Honestly, the only way to do this is to provide real value in you content. But you can’t give them so much that they think they have everything they could need, and that’s what makes it an art. So you send them to the product website with a hunger for more of what the product provides. Plus they’re not guarded, so they’re more open and likely to purchase the product.

The science component

You also have to include some very specific things.

First of all, it’s important HOW you present your information. You need to know where you’re going before you begin. Your end goal is to make a sale of the product you’re preselling. There are two ways to accomplish this with great content. The first method is to provide enough info to get them started, but not enough to finish. Or you can give them so much information that it feels overwhelming to do what you’re talking about. In either case, the product you’re referring them to solves the problem for them.

You also have to link to the product you’re promoting discretely. Instead you link directly to the product sales page. When you do this, you’re click-throughs go way up. But how are you going to get credit for the sale, if you don’t include your affiliate link? There’s a trick to make this work… You use the “covert cookie” strategy.

The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. People are used to clicking on hyperlinked words to get information they’re looking for. And when the words are in context like this, it makes perfect sense for your reader to click them.

Using this system, you’re virtually guaranteed to increase your affiliate business success.

OK, here’s the not-so-good news:

Doing all of this right is really hard! Let’s look at the skills required to pull it off: Awesome content. The entire process depends on your being able to provide useful information to your readers. Which means you need to be both knowledgable on the subject and capable of writing a high-quality article. Preselling skills. First, you have to give good information. And you have to make the content accessible in order to provide value. And still leave them wanting more. Or make the information so overwhelming they realize they can’t do it on their own.

Choosing your products. You also need to determine what products you’ll be preselling. Even if you get the article written. Your efforts are completely wasted if you don’t pick a winning product.

Technical skills. One of the keys to this system is using “covert cookies” for the tracking. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)

In closing:

Now you know what it takes to be a Presell Pro. And doing this increases your affiliate commissions by over 500%! It’s absolutely critical to do this every time – and to do it correctly. Take action now. Make the extra effort required to propel your affiliate business to the next level.