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The most important thing in any web business is traffic – lots and lots of traffic. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. The important thing is getting the traffic and sustaining it.

Here are some tips for generating website visitors:

These are the best and fastest ways to get free visitors coming to your site:

Web 2.0
Article Websites
Video

Let’s talk about each of these.

Web 2.0 Sites

Web 2.0 simply means the new family of websites that have user-generated content. What this means for you is that you can join into the community and add your own content. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. Which means the content on them gets “indexed” faster and with more weight. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. That’s the real benefit of adding content to this sites – search engine ranking means ongoing free traffic. Getting free web 2.0 traffic is a big topic that we’ll discuss more later. This is good overview of the reason to get into it, though.

Article Websites

Article marketing really builds on the Web 2.0 concept. Article sites are in essence web 2.0 websites. Article directories are sites where users (including you) can upload articles they have written. Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. But you also get the extra benefit of other users taking your article and putting it on their site. And in return for getting to use your content, these other users include links back to your website that gives you further search engine ranking and more free traffic. In order to get the most free traffic make sure you:

First, spend the time to determine your keywords
Write your article for the keywords you’ve chosen
Use anchor text links in the article and the “resource box”

Video Marketing

Our discussion would not be complete without talking about video. Once again, this is really a sub-set of web 2.0. So, just like article marketing, video marketing enables you to add content to authority sites. The extra top secret benefit of video marketing is that it’s much easier to rank for competitive keywords than in any other medium.

OK, so how do you do effective video marketing?